Jimmy Kimmel’s Latest Stunt Mocks the Nike Boycott — TIME

Jimmy Kimmel is back just in time. In the wake of Nike choosing former NFL quarterback Colin Kaepernick as the face of the 30th anniversary of their “Just Do It” ad campaign, some critics decided to not only to boycott Nike in the future, but to avenge their past purchases by burning their shoes…

via ‘One of the Greatest Practical Jokes of All Time.’ Jimmy Kimmel’s Latest Stunt Mocks the Nike Boycott — TIME

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