Customers Love Kindle Owners’ Lending Library, including Puvungna

The Kindle Owners’ Lending Library is off to a strong start: customers borrowed 295,000 KDP Select titles in December alone, and KDP Select has helped grow total library selection to over 75,000 books.

Paid KDP sales grew rapidly in December — and results show that paid sales of titles participating in KDP Select are growing even faster than other KDP titles. On top of this growth in paid sales, KDP Select authors and publishers on average are receiving an incremental 26% in December as a result of their participation in the Kindle Owners’ Lending Library.

“KDP Select appears to be earning authors more money in two ways. We knew customers would love having KDP Select titles in the Kindle Owners’ Lending Library. But we’ve been surprised by how much paid sales of those same titles increased, even relative to the rest of KDP,” said Russ Grandinetti, Vice President of Kindle Content. “Due to this early success and a seasonally strong January, we’re adding a $200,000 bonus to January’s KDP Select fund, growing this month’s total pool to $700,000.”

The top ten KDP Select authors earned over $70,000 in the month of December from their participation in the Kindle Owners’ Lending Library, a 30% increase on top of the royalties they earned from their paid sales on the same titles in the same period. In total (paid sales plus their share of the loan fund), these authors saw their royalties grow an astonishing 449% month-over-month from November to December. The list of KDP Select authors includes Daniel Stiel, Rachel Yu, the Grabarchuk family and Amber Scott.

Daniel Stiel is the author of Puvungna, a story about two young brothers who travel back in time and discover an ancient Indian village along the shores of a Southern California beach and the secret behind its disappearance over five hundred years ago. Borrow the book free at

Rachel Yu is a 16-year-old author of children’s books, and she earned $6,200 from the KDP Select fund in the month of December. “It’s so cool to be part of the success of KDP Select,” said Yu. “It’s just like a library but with easier access. There’s truly no other opportunity like Amazon for self-publishing.”

The Grabarchuk family earned $6,300 from the KDP Select fund in December from their puzzle books. “After only a month KDP Select has dramatically changed things — finally indie publishers are playing as equals with the big publishing houses in the world’s biggest eBook marketplace,” said Serhiy Grabarchuk, Co-Founder of the Grabarchuk Puzzles company.

Amber Scott is a romance writer and earned $7,650 from the KDP Select fund in December. “Enrolling in KDP Select utterly transformed my career,” said Scott. “I’ve experienced not only a surge in royalties but a surge in readership thanks to the increased exposure. I love the chance to earn new readers through the innovation of the Kindle Owners’ Lending Library. What an exciting time to be an author!”

Since launching Kindle Owners’ Lending Library on November 2, Prime members with Kindles can now choose from over 75,000 books to borrow for free—including over 100 current and former New York Times Bestsellers—as frequently as a book a month, with no due dates.


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