Credit Card Marketing is Sizzling

According to a study conducted by Equifax (the credit bureau based in Atlanta), data shows a 35% increase in new bankcard accounts opened during the 12 months that ended on March 2011.

Card issuers busily mailed out 484 million credit-card offers in May alone. That figure indicates a 9% increase in offers attempting to entice potential cardholders into applying for some new plastic as compared to what went into the mail in April, and a 41% rise over the offers sent out one year ago. The six issuers that bumped up their mailings are JPMorgan Chase, Citigroup, Bank of America, Discover Services, Capital One Financial, HSBC Holdings and U.S. Bancorp.

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